Kroger Subsidiary Home Chef Announces Collaboration With Impossible Foods
CHICAGO, IL - Home Chef, a subsidiary of Kroger, is changing the face of meal kit delivery as we know it. The meal-kit delivery company recently announced a new collaboration with Impossible Foods to expand the retailer’s offerings.
“Variety and innovation have always been key parts of Home Chef,” said Pat Vihtelic, Home Chef’s CEO and Founder. “With the launch of Impossible, we are providing our customers more ways to enjoy our weekly recipes and be on the forefront of the trend towards eating more plant-based foods.”
Each week, Home Chef, which delivers 3.5 million meals each month, will offer several recipes where customers can choose to swap out traditional animal-based proteins for the award-winning, plant-based Impossible Burger as part of its ‘Customize It’ feature.
According to the press release, the Impossible Foods collaboration adds to Home Chef’s continuously growing versatility. Home Chef’s online menu features 19 different recipes that change weekly including 15-minute meals, Oven-Ready meals, entrée salads, and Grill-Ready meals on top of its classic recipe options and protein packs.
“At Impossible Foods, we’ve long intended to make the Impossible Burger available anywhere that food is sold, including through meal kits,” says Dan Greene, SVP of U.S. Sales at Impossible Foods. “We’re thrilled to share that the Impossible Burger is now on the Home Chef menu so that cooks everywhere can conveniently try out new recipes with our delicious meat made from plants.”
Home Chef's ‘Customize It’ feature allows customers more flexibility by offering the option to swap, choose how many servings of each recipe, upgrade and double up on proteins, and add protein to vegetarian meals, such as Impossible Foods’ flagship product, the Impossible Burger. The burger will be offered in a convenient 12-ounce package of ground plant-based meat.
Click here for the full press release.
As consumers continue to follow social distancing measurements, grocery and meal-kit delivery services are seeing a positive uptick. Dynamic partnerships such as these will surely attract consumers looking for convenience, taste, and healthy products. ANUK will continue to report on the changes and updates in our fresh industry.