PITTSBURGH, PA; CHICAGO, IL - The healthy and better-for-you food sector is blowing up right now, and that means big business. With companies across the country vying for their spot in the category, Kraft Heinz has taken a step in the fresh direction, introducing a new line of products to provide consumers with the unique flavor combinations, textures, health benefits, and exceptional taste that they crave.

“We know that snacking is both functional and emotional and Americans want more from the foods they snack on—more flavor, nutrition, and a better overall taste experience,” said Nicole Kulwicki, Head of Brand Building at Fruitlove. “Fruitlove was born from the idea that we could create a better and more exciting way to snack on smoothies.”

Fruitlove comes in five flavors, including:

• Strawberry Banana Twirl - strawberry, banana, rhubarb, raspberry, and carrot
• Harvest Berry Blend - strawberry, blueberry, raspberry, banana, carrot, and beet
• Mango Medley - banana, pineapple, carrot, and mango
• Pineapple Coconut Bliss - banana, pineapple, squash, and coconut
• Blueberry Dream - banana, apple, squash, and blueberry

The new Fruitlove spoonable smoothies combine real fruits and vegetables with the health benefits of creamy yogurt. According to a press release, each cup is packed with three or more real fruits and vegetables, while providing an excellent source of protein, calcium, and vitamins A, B1, and B3. The cups come with an adorable mini spoon so consumers have all they need to enjoy a delicious smoothie on-the-go.

Fruitlove was promoted free through ibotta on National Smoothie Day, June 21—users could search for Fruitlove on the ibotta website to receive a free sample cup. The launch is also being supported with a targeted social, digital, and online video campaign. This product finds its home in the yogurt aisle of the grocery store, with an SRP of $1.99.

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Kraft Heinz