CINCINNATI, OH - The grocery sector is seeing exciting, technology-based advancements as Kroger is bringing an innovative new experience to its shoppers through a newfound alliance with NVIDIA. Teaming up with the tech savant, the grocery chain will be utilizing AI-enabled applications and services to enhance its offerings.

“Our collaboration with NVIDIA supports Kroger’s ‘Fresh for Everyone’ commitment,” said Wesley Rhodes, Vice President of Technology Transformation and Research and Development at Kroger. “We look forward to learning more about how AI and data analytics will further our journey to provide our customers with anything, anytime, anywhere.”

In collaboration with NVIDIA, Kroger will build a state-of-art AI lab and demonstration center at its Cincinnati-based headquarters office. The facility will be used to expand its freshness initiatives, improve shipping logistics, and create a better shopping experience in stores through virtual models designed to accurately reflect store layouts and other operations, also known as twin store simulation, according to a press release.

Together, the companies will explore how NVIDIA technology can:

• Identify early indicators of deteriorating freshness through computer vision and analytics
• Use dynamic routing for last-mile delivery to ensure freshness from farm to plate
• Optimize store efficiency and processes with digital twin store simulation

“NVIDIA and Kroger’s collaboration on AI and digital twins will further expand Kroger’s digital technology leadership,” said Azita Martin, Vice President and General Manager of Retail at NVIDIA. “Kroger already is delivering excellent customer experiences in stores and providing fast home delivery. With NVIDIA AI, shoppers gain more personalized experiences in physical stores and online.”

To find out more about this cutting-edge alliance, click here.

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