LINKFRESH Announces Support For IBM Food Trust Blockchain Traceability to Enhance Fresh Produce Compliance
VENTURA, CA - There’s no time like the present to improve food safety and traceability in the produce industry and beyond, and no one believes this more than LINKFRESH. With 2019 just underway, LINKFRESH is already jumping into the future with what it believes could be the ticket to streamlining grower-to-retailer traceability. This week, the supply chain solutions provider announced its LINKFRESH365 solution is available and supports integration to IBM’s Food Trust platform.
“The market has been shaken by the Walmart announcement that any supplier of leafy greens must adopt IBM Food Trust Blockchain technology, and we are now seeing a number of fresh produce companies actively adopting the solution and seeking a ‘Blockchain-read’ FRESH ERP solution,” said company CEO Andy Makeham. “Food safety remains at the top of the agenda, with the romaine lettuce withdrawal late last year further fueling interest in the topic.”
According to a press release, the LINKFRESH365 solution represents a leap forward in enabling users to securely share their traceability data throughout the fresh produce supply chain by providing customers a secure way of publishing traceability data through a trusted provider and helping them meet retailer’s evolving requirements for blockchain traceability.
“LINKFRESH is actively involved in the Blockchain movement and are at the forefront of the dialogue,” Makeham continued. “We are in discussion with our larger customers, and their requirements will greatly influence our product development to support Blockchain for the industry. We also sit on the Produce Marketing Association (PMA) ‘Blockchain Task Force,’ actively contributing to and learning from the industry dialogue, and that too influences our thinking.”
The LINKFRESH365 solution operates on the Microsoft D365 platform, which is centered around Interoperability and provides the connectivity options required to support other blockchain providers.
In addition to LINKFRESH365, LINKFRESH also has made strides in GTIN adoption and PTI compliance.
As more in our industry clean up food safety standards and technology, AndNowUKnow will continue to be lead the pack in bringing you the details.