CASTROVILLE, CA - As Mastronardi Produce® continues to expand its West Coast operations, the company has found a well-seasoned industry veteran to help it achieve this goal. JC Myers stepped into the position of Senior Director of West Coast Operations to support the growth of Mastronardi Produce’s Western business.

“I am delighted to join the team at Mastronardi,” remarked Myers of his new position. “It’s an excellent organization with a remarkable history, business model, and strong core company values. Their industry-leading innovation in developing both flavorful products and world-class packaging is impressive. I look forward to contributing to the growth of the West Coast division.”

In his new role with Mastronardi Produce, JC will be responsible for creating, planning, and supporting the implementation of results-driven sales strategies in alignment with the company’s goals for the Western Region, a press release explained.

With a history of relevant experience, JC brings a bounty of knowledge to the role. He is the third generation in his family to work in fresh produce, and he started in the industry directly out of college with Harold Weisfeld, the Founder of Fruit Distributing Corp. of California. Since then, Myers has held progressive sales leadership roles with the David Oppenheimer Group, Eurofresh Farms, and Fresh Alliance.

“We’re excited about the addition of JC to our team,” concluded Paul Mastronardi, President and Chief Executive Officer. “He is a proven industry leader who understands fresh produce retail markets and is passionate about quality and customer service—a great fit for our company and this role.”

Congratulations to JC on this new role! We can’t wait to see what is up next for both him and the Mastronardi Produce team.

Mastronardi Produce®