Ocean Mist® Farms Launches Friendsgiving Flavor Campaign
CASTROVILLE, CA - I’ve had many successful Friendsgivings and it seems that the trend is catching on among consumers. Even Ocean Mist Farms is getting in on the Friendsgiving action, with the launch of its Friendsgiving Flavor campaign, a fall promotion to elevate the Season & Steam product line. The line includes Sweet Baby Broccoli, artichokes, whole Brussels sprouts, Brussels sprouts shreds, and Brussels sprouts halves.
“Our fall Friendsgiving Flavor campaign will serve both our retail partners and shoppers by providing content that engages, educates, and ultimately drives foot traffic to stores as the holiday season quickly approaches,” said Diana McClean, Senior Director of Marketing. “Because Ocean Mist is committed to being a helpful resource for our shoppers, we created a few new fall recipes and recently launched new instructional videos to help shoppers have the best experience with their Season & Steam purchases. And while supporting in-store sales this holiday season is our number one goal, this campaign also serves to increase our national brand reach and build shopper connections in preparation for future campaigns—particularly our upcoming Coachella artichoke season.”
Shoppers will be delighted to hear about the sweepstakes aspect, titled the Friendsgiving Flavor Giveaway, which will run on Instagram from November 1 through November 22. Those who enter will have a chance to win a $50 Visa gift card and free Season & Steam products. Shoppers can find additional information and instructions on how to enter by following @OceanMistFarms on Instagram, a press release noted.
In addition, Ocean Mist is striving to make holiday entertaining less stressful by showcasing unique fall recipes on its new “Fall Feasting” webpage. Shoppers will find “how-to” videos, blog posts inclusive of cooking tips and tricks, and digital cookbooks.
Throughout the campaign, Ocean Mist Farms will partner with Running to the Kitchen, a social media influencer, and will utilize Google advertising and targeted social media advertising to encourage shoppers to purchase Season & Steam items at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
Here's hoping a Friendsgiving is in sight for all those hungry shoppers!