LOS ANGELES, CA - Welcoming in more talent and bolstering its roster, Pacific Trellis Fruit/Dulcinea Farms welcomed well-versed industry members Brad Lukesh and Thorsten Rhode to the team.

Lukesh has come on as the company’s new Director of Logistics, tasked with more efficiently and effectively managing all transportation needs, including deliveries to customers, transfers of product, and delivery of materials.

“Freight is an area we feel we can add value to, throughout the supply chain. We are confident Brad can help us improve in that area,” said General Manager Josh Leichter.

With previous experience at Think Fresh, Oppenheimer and, most recently, Sun Pacific, Lukesh brings deep experience in produce logistics, according to a press release.

Thorsten ‘Thor’ Rhode has been named the team’s new Senior Director of Marketing, having most recently served as the marketing lead at Super King Markets.

“As 2018 got underway, we saw an opportunity to improve our logistics. At the same time, we also wanted to put renewed focus on our branding across all channels. We are happy to welcome Brad Lukesh and Thorsten Rhode to our team–they will strengthen us in their respective fields going forward,” Leichter said.

In addition to his experience at Super King, Rhode has also overseen national product launch campaigns for Ehrmann Commonwealth Dairy. With his extensive expertise in brand strategy and advertising, he will lead the marketing for all consumer, trade, digital, and traditional marketing efforts under the Pacific Trellis and Dulcinea banners.

Congratulations to both of these new team members on the next chapter of their produce careers!

Pacific Trellis Fruit/Dulcinea Farms