Publix Opens New GreenWise Market in South Carolina
LAKELAND, FL - Since its revamp in 2017, Publix has been pressing the gas on the expansion of its organic- and health-centric banner, GreenWise Market. Now, the retailer seems to be focusing in on a specific region—South Carolina. As we reported earlier this year, Publix has been pursuing growth in the region and will soon be opening a new store under its GreenWise Market banner in Lexington, South Carolina, which will be the second in the state, and the fourth for the banner overall.
“Our GreenWise Market team is very excited to bring this new shopping experience to Lexington and the greater Columbia community,” said Publix President Kevin Murphy. “Our customers can expect to find unique and local products, as well as a gathering place for small meetings.”
Located in the city’s Lexington Marketplace shopping center, the new GreenWise Market will offer residents an expertly-curated selection of specialty, natural, and organic products, according to a press release. The store will also feature a large variety of prepared foods, organic produce, and more. Showcasing the banner’s unique format, the new store is split into specific “experience zones,” like EATS, CARE, and FINDS, which customers can use to more easily navigate the store. The new location will also include a tribute to its local community with a multi-panel mural by local artist and architect, Wayne Rogers. The mural is said to serve as both an abstract lake scene and a metaphor for what ties the town together.
Publix’s GreenWise Market expansion has quickly gained steam—the first location opened in Tallahassee, Florida, in October 2018, and earlier this year the retailer opened two more locations. A total of 12 future locations have been announced, and Publix is still searching for additional locations throughout its operating area.
The new South Carolina store is located at 5336 Sunset Blvd. in Lexington, indicating the retailer’s ongoing plan for expansion is seeing tangible success.
How far is Publix looking to penetrate the Southwest region? AndNowUKnow will bring you updates.