Pure Flavor® Begins Georgia Greenhouse Construction Project

Pure Flavor® Begins Georgia Greenhouse Construction Project



FORT VALLEY, GA – With the wave of good weather the region has received, Pure Flavor, out of Peach County, Georgia, has begun construction on a greenhouse project, as we reported last August, the leveling of which was completed late last fall. Workers have dug and filled post holes and Dutch greenhouse builder Havecon has begun erecting the main structure, which, when finished, will expand across 75 acres. When the project finishes in late summer, a crop of tomatoes and seedless cucumbers will shortly follow.

Matt Mastronardi, Executive Vice President, Pure Flavor“Building a high-tech greenhouse in Georgia was part of our growth strategy to extend our reach across North America. Being strategically located in Peach County allows us in some instances to have same day and next day deliveries in the southeast region,” stated Matt Mastronardi, Executive Vice-President, in a press release. "Pure Flavor researched more than 400 sites throughout North America before settling on Peach County, GA. The 75-acre greenhouse project broke ground in September 2017 and will be built in three phases of 25 acres. Phase one is expected to be completed in late Summer Greenhouse tomatoes and seedless cucumbers grown in Georgia will help breathe new life in to the category. It will help our retail (and foodservice partners) in the region to have fresher product on store shelves while maintaining consistent quality and availability year-round. In the end, it is the consumer who will benefit from great product grown in the state of Georgia.”

Mastronardi is not alone in his excitement over the project and the opportunities to connect with customers that the project will grant. Chris Veillon, Chief Marketing Officer, spoke on how the company plans to pitch the greenhouse to its consumer base.

Chris Veillon, Chief Marketing Officer, Pure Flavor“We are connecting our customers with the project in every way possible with frequent updates via social media, the photo gallery, and video stories shot by drone”, said Veillon. "A connected customer is an informed customer; we can’t wait to get our first plants in the greenhouse later this summer."

To follow greenhouse construction as it continues, keep reading AndNowUKnow.

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Pure Flavor

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to...