Raley's Unveils Plans for New Store Concept
WEST SACRAMENTO, CA – In further efforts to shakeup the buy-side sector and engage more consumers, Raley’s has unleashed plans for a new and innovative store concept with its newly announced Market 5-ONE-5. The new store is a hybrid of small format, indoors farmer’s market, and a natural foods hub all rolled into one.
“I want to go back to the basics and create a store that is reminiscent of a neighborhood corner market but with a focus on nutritious food at a fair value,” Raley's CEO and President Michael Teel said in a written statement. “Market 5-ONE-5 will be an unpretentious, inclusive, and straightforward shopping experience.”
The new store will exist as a subsect of Raley’s, but operate independently of the chain, according to the Sac Bee. The unconventional store format was the creative invention of Teel, who will act as owner.
Market 5-ONE-5 will be located in a thriving district in Sacramento, California, and boasts a smaller format layout of 11,000-square-feet. The company described the new concept as an indoor farmer’s market for natural foods, and will have fresh products delivered daily to the location.
“[Market 5-ONE-5] will strive to source products that meet the highest quality standards – minimally processed, organic (when available), sustainably sourced, and free of elements not found in nature,” stated a company news release, according to Sac Bee.
Sacramento Business Journal reported that the acronym “ONE” in the store’s name stands for its three values; organic, nutrition, and education. Similarly, the number 5 was chosen for its titles to refer to a consumer’s five senses. City councilpeople have named the project as appealing to downtown residents.
The new concept is slated to open its doors in spring of 2017.
Also on the docket for Raley’s is a prospective plan for a new 55,000-square-foot supermarket on Freeport Boulevard in Sacramento, serving up grocery options for consumers in a more traditional full-service supermarket setting.
Will this new store format soon expand further into Raley’s than its pilot, and will other banners pick up the innovative torch? AndNowUKnow will keep you updated.