PHOENIX, AZ - Sprouts Farmers Market announced that it added two new members to its executive team; Shawn Gensch as the new Chief Marketing Officer and Dan Sanders as the new Executive VP of Store Operations.

“Shawn and Dan share deep retail leadership experience,” Doug Sanders, President and Chief Executive Officer of Sprouts, said in a press release. “With their marketing and operations expertise, Sprouts will continue to grow as a healthy grocery store offering fresh, natural and organic foods at great prices.”

Gensch, whose appointment was effective on June 29th, brings almost 25 years of marketing and finance experience. With executive roles in both the retail and financial services industries, inluding Target’s Senior VP of Marketing position and serving on the Board of Directors for GWG Holdings, Inc., he now will serve as a member of the Sprouts Executive Leadership Team.

“Never before have consumers had so many options when it comes to making decisions about where to shop for groceries and health needs,” Gensch said in the release. “Sprouts is uniquely positioned to join our guests on that journey, to share what we do and why we do it each and every day. Delivering value and variety for healthy living is paramount to the Sprouts brand and I am thrilled to be joining the team.”

Sanders, whose official start date was on July 6th, brings three years as Division President for SUPERVALU, where he led store operations across various divisions including Albertsons and ACME Markets. With a total of 25 years of supermarket operations experience, he has previously served on the Board of Directors of the Food Marketing Institute and the Western Association of Food Chains.

“I look forward to helping Sprouts sustain its unique approach to inspiring healthy living for all through this period of growth,” said Dan Sanders. “Sprouts puts customers first by providing the best value, service and experience every day and I am honored to join the organization.”

Sanders will report to Sprouts’ Chief Operating Officer, Jim Nielsen, and Gensch will report directly to Doug Sanders.