Target Launches Grocery Delivery Pilot With Instacart
MINNEAPOLIS, MN - It looks like Target stores will be the next to partner with grocery delivery giant Instacart, giving its customers the option to get fresh produce in as little as one hour.
“Our goal is to make grocery shopping easier and more convenient,” says Jason Goldberger, President of Target.com and Mobile. “Our team is constantly listening to guests’ needs and looking for new ways to help them shop Target wherever, whenever and however they want. Instacart is a leading player in this space and we look forward to seeing how guests in the Minneapolis area respond to the service.”
Target’s new partnership with Instacart will adds considerably to Instacart’s inventory of health and beauty items as well as baby products, Bloomberg reports. Target customers can already get free delivery within five days on a $25 minimum order, but the Instacart deal adds perishable foods such as produce, milk, and eggs to online order options and faster delivery.
While the delivery area will initially only include select Minneapolis neighborhoods, both Target and Instacart are exploring plans to expand into additional areas and markets.
“There is a lot going on at Instacart – new cities, new partnerships, new types of products – but most important, we are excited to be reaching so many new customers and giving them a way to shop that meets their needs and fits their busy lifestyles,” says Apoorva Mehta, Founder & CEO at Instacart.
Target’s same-day delivery push comes at the same time the company revamps its grocery department by adding fresh produce and meats. Customers often had issues about the quality and freshness of the products during its first few years, but as of last year, sales in grocery hit $18 billion, accounting for more than 20 percent of revenue.