Wakefern Food Corp Banner The Fresh Grocer Expands Footprint
KEASBEY, NJ - The Fresh Grocer, which joined Wakefern Food in 2013, is expanding its footprint with the addition of four stores operated by Nicholas Markets. The stores, which operate under the name Foodtown, will transition to The Fresh Grocer banner this month. This news comes after Wakefern's anncouncement in October of last year that it was adding Nicholas Markets to its portfolio.
“My customers know they get a top-notch specialty grocery shopping experience at our stores, and we will continue to provide all the things our customers know and love while adding new and exciting features as we rebrand to The Fresh Grocer,” noted David Maniaci, President and CEO of Nicholas Markets. “This is the exciting next chapter in my family’s 77-year history in the grocery business. I want to thank shoppers for their ongoing support as we complete our rebranding efforts and make the change to The Fresh Grocer.”
These new store locations, all of which are based in New Jersey, will mark The Fresh Grocer’s first entrance into the Garden State. The additional units brings the banner’s total store count to 12.
As smaller, fresh-focused stores continue to dominate the newswire, how will The Fresh Grocer continue to deliver on expansion and innovation? AndNowUKnow will keep you posted.