Calbee North America
Calbee North America
You might think we’re a little pea-brained, but at Calbee North America, we don’t think great taste should be compromised. You see, our mission is as simple as our products: delicious, natural and good for you. Our passion is to offer you something wholesome and tasty, so you can enjoy snacking the way it should it be. Because to us, a snack is more than just a bag with a name. It’s a privilege you should celebrate every day, anywhere with anyone! So the next time you’re crunching at a soccer game, nervously munching during a thrilling movie, or opening up a bag "just because," we want you know we think you’re snacking the right way, the Harvest Snaps way.
How We Got Here
We were one of the first Japanese food manufacturers in North America when we began selling our Saya and Shrimp Chip brands in the early 1970’s. We have a company culture that is built on new product development and our leadership is committed to innovation in everything we do.
We stand by our claim: “Harvest the Power of Nature."
We build our brands and innovative snacks around taste, fun, and wholesome ingredients.
We recognized the need for wholesome snacking in North America and launched the Snapea Crisp brand in 1999. Since their inception, Snapea Crisps have had a loyal and growing fan base. We also recognized the opportunity to expand in North America would need local partners. In 2012, we agreed with RDO to create Calbee North America. Like every pea has its pod, we credit our snacking virtues to our parent companies, Calbee Inc. and RDO.
RDO already has a firm and steady relationship with Calbee and has been processing and supplying potatoes to Calbee for years. The relationship makes a lot of sense because RDO is one of the largest agricultural / farming companies in North America. RDO has vertically integrated its business model to include: growing, selling and processing potatoes; distributing farm equipment, dairy farming, and farming other agricultural products. They bring knowledge and trust to the business partnership and the two companies together are aiming for long term future growth in North America.