Indianapolis Fruit Company

Produce a fresh experience together. This statement is our beacon as we focus on leading the market. It distinguishes our business from others. It makes it clear what we do everyday. It tells customers what we offer – why we are unique. It guides our actions, daily work and it directs management priorities and decisions. The competitive pressure all around us requires that we continue differentiating based on variety, flexibility, service and our ability to help you, the Retailer, build sales and profitability. These initiatives will help all of us to offset and compete in a price-influenced environment via a strong value proposition.