Vision Produce Company


Vision Produce Company

The Vision Cos. are comprised of Vision Produce Co. in Los Angeles, a Partnership with Vision Import Group located in Hackensack, NJ. While the two companies do business in slightly different ways, their shared unified national distribution enables Nationwide Brand marketing.

They also maintain an office in Pharr, TX, which is used for quality control and distribution. It is operated under the Vision Import Group banner. Vision Produce Co also has sales and distribution from Phoenix and Nogales in addition to Los Angeles. Under the Vision banner are also a truck company, VPC Freight Solutions, and a Truck brokerage business SW Truck Brokers, both operating from Phoenix, Az.

Vision Import Group markets products to customers east of the Mississippi River, and Vision Produce Co. handles the western portion of the nation. Both companies market Van Gogh mangos and Mojito, Havana and Mr. Squeeze limes and lemons. Vision Produce Co. also sells limes under the Bonito, Tropic Star and Logger brands.

Bill Vogel, president and chief executive officer of Vision Produce Co. is the major shareholder along with other West Coast key employees in that company. Vision Produce Co partnered with Raul Millan, executive vice president and Ron Cohen, VP of Sales, in 2007 to form Vision Import Group in New Jersey.