Wilcox Fresh


Wilcox Fresh

Our location in Southeast Idaho is an integral part of our equation for consistent quality. Mile-high valleys, warm days and cool nights, abundant water supplies, and sandy loam soils mixed with volcanic ash allow the region to be one of the leading potato baskets in the world. Eastern Idaho perennially produces a potato higher in solids than anywhere else in North America. These potatoes bake up fluffier, fry firmer, and mash up meatier than potatoes grown elsewhere in the country.

Cutting edge technology is used in both the planting and harvesting stages of potato production. For example, GPS systems are now used with planters for proper seed depth & spacing to start a field of quality potatoes. To guarantee superior quality and comply with government regulations, each grower works closely with certified agronomists to build and maintain soil vitality through careful applications of fertilizer and pesticides.