Albertsons Expects to Double Rate of Own Brands Innovation This Year

Albertsons Expects to Double Rate of Own Brands Innovation This Year



BOISE, ID - New product innovation is happening at Albertsons Companies, as the retailer introduces close to 1,400 new Own Brand products over the course of 2018. A two-fold increase over last year, Albertsons stated that the move shows how confident it is in developing new products across all categories.

Geoff White, President, Albertson's Own Brands“We’ve got a lot in the pipeline—and we’re just getting started,” said Geoff White, President of Own Brands, in a press release. “With our team’s unique insights across the industry, we can react faster than ever to changing consumer trends. The result is a rapid expansion of high-quality products in every department that are exclusive to Albertsons Companies. We’ve never been more excited about our ability to meet every shopper’s needs and sprinkle in new and exciting surprises across the store.”

Albertsons will add new products to its family of private label products, including: O Organics, Open Nature, and Signature Select lines

While the company did say each of the respected lines will be added to, it did not list specific products individually in the most recent statement.

Exciting new items introduced earlier in 2018 include O Organics spinach and butter lettuce, Open Nature Scandal-less ice cream, Open Nature bison top sirloin steak, Open Nature granola bars, O Organics sparkling tea, Signature Select cold brew coffee, and Signature Select sparkling french lemonade.

Albertsons plans to introduce close to 1,400 new Own Brand products in 2018

Own Brands is Albertsons Companies’ portfolio of trusted private label brands, including O Organics®, Lucerne®, Open Nature™, and the extensive Signature™ line. Each Own Brands product comes with a promise that guarantees quality, and it is one shoppers have come to trust. Be on the lookout for these products, and those still to come.

Albertsons Companies