FOLSOM, CA – Technomic surveyed more than 300 foodservice professionals and found that customer interest in healthy dining options is pushing colorful fruits onto restaurant menus. 

Though they are normally found in breakfast items, blueberries are showing up in dished served all throughout the day.  They are reported as the third most-purchased fruit, trailing only strawberries and apples, according to a press release. 

“We learned from a top 500 chain menu survey earlier this year that blueberry mentions on menus boomed 97 percent between 2007 and 2013,” says Mark Villata, executive director for the U.S. Highbush Blueberry Council (USHBC). “Now, this usage and attitude study gives us insight into why. That is, what are the drivers influencing decision makers to increase their use of blueberries?”

When asked why they like using blueberries, the survey reports that chefs and operators say:

• Blueberries are a healthy option for customers (82 percent)
• Blueberries are low-labor and easy to use (82 percent)
• Blueberries give the entire operation a health halo (58 percent)
• Menu prices can be higher for items that include blueberries (42 percent)

“Blueberries are delicious, healthy and versatile, and add to our menu,” says David Goldstein, executive chef at Los Angeles-based Sharky’s Woodfired Mexican Grill. “Our menu is loaded with fresh, healthy foods so when we put together our Harvest Quinoa Superfood Salad, we added dried blueberries. These days, I think customers expect to find blueberries in the healthiest options.” In addition, Sharky’s offers handmade, freshly prepared lemonades; one of their newest is Blueberry Mint made with fresh blueberries.

A survey conducted by Hebert Research in 2013 showed that 99% of Americans believe blueberries are healthy, according to a press release.  With demand for healthy menu items increasing, it will be interesting to see what dishes start showing up on menus.

Technomic