California Giant Berry Farms Releases Food Waste Free E-Book
WATSONVILLE, CA – California Giant Berry Farms is helping combat food waste in consumer households with an important resource to drum up berry consumption.
A new “Food Waste Free” e-book is now available to help consumers find new ways to use berries in their fridge before they go to waste. Along with presenting consumers with fun, easy recipes, the e-book also provides ways to help shop, plan, and prep food to further reduce overall waste. It also provides tips on the best ways to freeze or dry berries to be used later.
The free downloadable PDF will be promoted from March 1, 2016 – March 22, 2016, and is available on California Giant's ‘free stuff’ website page. The e-book will also be included within the company’s blog and other relevant conversations with California Giant berry shoppers. In addition, this initiative will be supported with a social media campaign that will inspire consumers to be #FoodWasteFree.
“We are joining our consumers that want to battle food waste starting with our berries, and then work together finding ways food waste can be reduced or prevented with great recipes and creative ideas,” said Cindy Jewell, Vice President of Marketing.
According to a press release, some research studies suggest that as much as 40 percent of fresh produce ends up in the trash. California Giant says that now couldn’t be a better time to address this issue, based on new information released by the EPA sustainability website. The new website encourages individuals and businesses to cut down on the amount of food in landfills by reducing waste, donating food, and composting.