Cosmic Crisp® Launches Second Culinary Challenge; Kathryn Grandy Details
YAKIMA, WA - I don’t know about you, but my mouth is already watering at the news of Cosmic Crisp® latest brand strategy. The beloved apple brand is launching its second Culinary Challenge, bringing together culinary enthusiasts, home chefs, and apple fans to highlight and enjoy the versatility and flavor of Cosmic Crisp apples.
“As the most versatile apple available and in grocery stores nationwide in all seasons, the Cosmic Crisp is a delicious ingredient that brings sparkle to the table,” said Kathryn Grandy, Chief Marketing Officer for Proprietary Variety Management, the company responsible for marketing the brand. “We can’t wait to see the creative and fresh ideas that home chefs, foodies, and apple enthusiasts will come up with this year!”
The goal is to showcase the creative potential of this extraordinary apple in delectable and imaginative recipes, a press release explained. Entrants are encouraged to tag their recipes in three categories—Baking, Snacking, or Entertaining—and can submit through the brand’s website or by using the #CC23 hashtag on Instagram. At the end, three winning recipes will take home bragging rights and over $950 in culinary grand prizes; five lucky fans will also win prize packs worth over $250 each.
To promote the challenge and further inspire fans to enter their recipes, Cosmic Crisp is partnering with the following influential chefs to judge the challenge entries:
- Esra Mese of Charmer Kitchen - Baking
- Hayden Haas of Delishaas - Snacking
- Kate Richards of Drinking with Chickens - Entertaining
The esteemed judging panel will reach over 1.2 million fans through their channels and support the Lead Judge, Dan Koommoo of Crafted Yakima. Koommoo is a 2023 James Beard Top Chef of the Pacific Northwest nominee and has featured Cosmic Crisp on his highly successful restaurant’s menu since the apple was first launched in 2019.
Entries for this apple-centric competition are open from June 1–30. Will your recipe take home the prize?
For more brand strategies and creative plays, stick with us at ANUK.