BAKERSFIELD, CA - Summer is synonymous with grilling. Ask any shopper, and they’ll tell you they want new grilling dishes that are produce-forward. For retailers looking to fill that demand, Country Sweet Produce has the answer. Recently launching its sweet potato grilling campaign, the grower is promoting sweet potatoes as the must-have addition to summer barbecue plans. Heating up the grill? More like heating up produce department sales.

“We wanted to provide shoppers with new ways to cook and grill sweet potatoes,” commented Marketing Manager, Alexandra “Rae” Molumby. “Not everyone knows how to cook a sweet potato unless it is in a casserole. To bridge that gap, we are giving our shoppers recipes, cooking tips, and chances to win prizes all summer long. Our I Heart Sweet Potatoes campaign performed very well, with over 5,000 participants, and we expect this one to do just as well.”

According to The Dynamics of Fresh Produce Sales & Marketing, 16 percent of shoppers get ideas for what fresh produce to buy from online websites. With that in mind, Country Sweet decided that the best way to respond to this was by providing consumers with the recipes themselves.

As Rae noted, “It is fun to see shoppers try out recipes like our Grilled Sweet Potato Kebabs!”

With several new grilling recipes lined up, the grower is also including a Make It Sweet Giveaway, in which folks are encouraged to show off how they are adding sweet potatoes to their grills. All who enter stand the chance of winning a year’s supply of Bako Sweet^® sweet potatoes, a barbecue grill, and new swag. You can enter here—yes, this includes you, reader!

Topping this off will be the company’s social media presence, where consumers can find daily inspo for new recipes.

With May being #NationalBarbecueMonth, this is an easy way to help guide shoppers to the produce department instead of the meat department!

Keep reading us here at AndNowUKnow for the latest in eye-catching campaigns.

Country Sweet Produce