SALINAS, CA - Industry veteran Dan Canales has joined Ippolito International in the newly created position of Senior Vice President of Sales, Marketing and Processing. Most recently with Misionero Vegetables as the company’s Sales & Marketing VP, Dan will now oversee Ippolito’s sales and marketing departments, with a special focus on the company’s new processing facility and launching of its products.

“I am very excited to join the Ippolito team,” Dan said in a statement. “They have done an incredible job building this company into an industry leader with an extensive product line. With the Brussels sprouts being one of the fastest growing categories and Ippolito being the largest Brussels sprout grower in North America, there are great opportunities to continue with this positive growth.”

Ippolito General Manager Butch Corda, who coincidentally hired Dan for his first fresh produce industry job at Oshita in 1986, says Dan’s vast amount of expertise and experience in commodities and processing will greatly benefit the company’s overall performance.

“With our company entering the processing arena with Brussels sprouts and spinach, Dan’s knowledge of that side of the business will be a great asset,” Butch added. “He also has the commodity background with his years at Salyer American and Dalgety/Oshita so he has a full understanding of all elements of our company and we couldn’t be more pleased to have him aboard.”

In addition to his 17 years at Misionero, Dan is known for managing various commodities and handling sales at Salyer American and Dalgety Food/Oshita Marketing for a combined total of eight years. Dan also spent four years as a partner at the Salinas, CA-based Discovery Produce/Rich Peel Garlic in Salinas.

Ippolito International