Evolution Fresh Moves Into Canadian Market
TORONTO, CANADA - While Starbucks’ Evolution Fresh juice brand has already made a name for itself stateside, the company has finally brought its popular products to more than 1,300 participating stores in Canada.
“We want to enrich our customers’ lives by offering a superior option for their healthy choice,” said Rossann Williams, President of Starbucks Canada. “Customers will be amazed when they learn that each 450-milliliter bottle contains from one to two pounds of fruit, or fruit and vegetables. I am certain they will enjoy how remarkably fresh the pure ingredients taste – as if the juice had just been freshly made in their kitchen.”
This massive expansion will now make Starbucks Canada one of the largest distributors of cold-pressed high pressure processed (HPP) juices in the country, the company shared, building on the more than 15,000 points of distribution in the United States, including grocery, natural channel and Starbucks® retail locations.
Evolution Fresh™/mc cold-pressed, HPP juices will be available in four varieties – Orange, Sweet Berry, Sweet Greens and Super Green – competitively priced from $4.95 to $5.95.
“Getting more fruits and vegetables in your diet is not some new health and wellness trend,” explained Evolution Fresh Founder, Jimmy Rosenberg, who discovered his passion for juice more than 30 years ago in his mom’s kitchen. “Life is complicated and although we know it will make us feel better, getting enough fruits and green vegetables can require a lot of effort. By offering cold-pressed juice in select Starbucks® stores across Canada, especially our green juices, we are making it convenient for people to make what I call a ‘loving choice,’ something delicious that also offers three servings of vegetables or combined fruit and vegetable servings in each bottle.”
Evolution Fresh was acquired by Starbucks in 2011, according to a press release, which invested in a $70 million, 264,000-square-foot juicery based in Rancho Cucamonga, California. Starbucks shared that this is the largest HPP juicery (in sales) in the United States, and is capable of sourcing, peeling, squeezing, and pressing raw fruits and vegetables.