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Fareway Launches New Rebrand for Its 80th Anniversary

Fareway Launches New Rebrand for Its 80th Anniversary



BOONE, IA - This May, Fareway Stores is celebrating its 80th year in business by refreshing its look with the addition of the words grocery and meat in solid red lettering to its logo. The grocer is also jumping on the meal kit bandwagon and remodeling its stores as it looks ahead to another 80 years of evolving with grocery excellence.

Reynolds W. Cramer, CEO, Fareway Stores“While this new design focuses on Fareway’s strengths, it also symbolizes a fresh perspective," said CEO Reynolds W. Cramer, in a press release. "As part of this effort, we’re committed to refreshing your Fareway experience. Customers have already seen architectural and in-store fixture changes, which will continue to other locations. Once inside the store, customers will see our focus to raise the bar within our produce departments and to refresh categories to include items customers are seeking—whether trendy or staples. We will also be adding meal kits and prepared meal options in our stores.”

Fareway's new shield of quality icon

Fareway is also adding a new shield of quality icon to fresh products that are high in quality and value throughout its stores.

“We know who we are at Fareway. We are evolving our brand to better tell our story and to meet the needs of our customers going forward,” Cramer continued.

To celebrate this milestone, Fareway is also launching a series of weekly in-store promotions and a series of throwback Thursday pricing specials running throughout the month of May.

Congratulations, Fareway Stores, on 80 years, and here’s to 80 more! For more of the latest in retail, stick with us at AndNowUKnow.

Fareway Stores