Fresh Produce Association of the Americas Presents Second Southwest International Produce Expo 2024; Javier Badillo and Rod Sbragia Comment



Fresh Produce Association of the Americas Presents Second Southwest International Produce Expo 2024; Javier Badillo and Rod Sbragia Comment


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TUCSON, AZ - The Southwest International Produce Expo (SWIPE) is coming back for its second year. The event, hosted by the Fresh Produce Association of the Americas (FPAA) is growing, with more retail engagement and grower/shipper participation on deck. The event will be made even more special by the addition of a golf tournament, as FPAA hosts the SWIPE Desert Golf Classic in conjunction with the Fresh Produce & Floral Council (FPFC).

For those West Coast suppliers thinking of attending, let’s see what industry members are saying.

Javier Badillo, Managing Member, Fresh International

“The Nogales produce industry goes back over 100 years,” said Javier Badillo, Managing Member of Fresh International. “The knowledge among our peers runs deep.”

Attendees can expect to gain valuable insights and knowledge on the latest trends, innovations, and technologies shaping the future of fresh produce, a press release explained.

The event, hosted by the Fresh Produce Association of the Americas (FPAA) is growing, with more retail engagement and grower/shipper participation on deck

This event is also a great place to network and connect with various industry leaders, experts, and peers.

Rod Sbragia, Vice President of Sales and Marketing, Crown Jewels Produce

"I feel like it is our opportunity to spotlight the contributions U.S importers of fresh fruits and vegetables from Mexico make to the health of North America. Also, the consistency of availability of fruits and vegetables has enabled chefs and consumers to expand their offerings to customers and families with a variety of recipes with product that is now available year-round," commented Rod Sbragia, Vice President of Sales and Marketing for Crown Jewels Produce.

Will we see you? The expo this year takes place from November 7-9, 2024, at the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona.

Stay tuned to ANUK as we cover the latest in fresh produce.



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Fresh Produce Association of the Americas

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