FreshCap Mushrooms Receives Investment from The Giorgi Companies
EDMONTON, ALBERTA, CANADA - The Giorgi Companies, Inc. (TGCI)—the parent company of Giorgio Fresh—is revealing a Series A investment of an undisclosed amount in FreshCap Mushrooms Ltd. FreshCap Mushrooms, which sells premium functional mushroom products through Amazon.com, its online store, and select retailers throughout the U.S., noted that the funding will be used to fuel multi-channel growth and to develop and excute innovations across its functional mushroom platform.
“Our team is excited to work with the FreshCap team,” said Brian Loiseau, who leads Sales and Business Development for the Foods Division of TGCI and will join FreshCap's Board. “Consumer interest in value-added mushroom products is driving innovation across multiple categories including beverages, snacks, and nutritional supplementation. Tony and Tegan [Shields] have built a very strong foundation grounded in educating their customer base and a commitment to the highest quality products.”
Tony and Tegan Shields founded FreshCap Mushrooms in 2015 as a gourmet mushroom farm and also created freshcapmushrooms.com as a way to teach others around the world how to grow mushrooms at home, according to a press release. With a hop, skip, and a jump, FreshCap Mushrooms has continued to evolve, releasing its first mushroom extract product in 2017.
“We created FreshCap to help bring the highest quality mushroom products to the world, and to make it easy for people to incorporate functional mushrooms into their daily lives,” said FreshCap Mushrooms Co-Founder and CPO Tegan Shields.
FreshCap has since launched six additional functional mushroom products that encapsulate powdered mushroom extracts, an encapsulated blend, and other value-added functional mushroom supplements.
“Tegan and I are thrilled to be partnering with Brian and The Giorgi Companies. They are leaders in the fresh mushroom industry and just as passionate as we are about spreading the goodness of mushrooms,” said Co-Founder and CEO Tony Shields.
Two is better than one if the sum creates a partnership like this! Keep an eye out for more mushroom news and events on AndNowUKnow.