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Green Bay Packers Welcome Hy-Vee in Plaza Partnership; Jeremy Gosch and Mark Murphy Share

Green Bay Packers Welcome Hy-Vee in Plaza Partnership; Jeremy Gosch and Mark Murphy Share

GREEN BAY, WI - The team at AndNowUKnow is going to let you in on a little secret: fresh produce is going to reign supreme at football tailgates across the country this season. At least, that is what we predict based on the upward trend in years past. Hy-Vee will represent the produce department well, as the retailer has been tapped by the Green Bay Packers and Titletown for a variety of initiatives.

Jeremy Gosch, President, Hy-Vee“As we continue to open more stores throughout Wisconsin, we know how important it is to show our support for the Packers,” said Hy-Vee President Jeremy Gosch. “This partnership provides a lot of opportunities for us to help fans celebrate their favorite team. Whether it be hosting a watch party in our store’s restaurant or offering a wide variety of tailgate snacks for those heading to the game, we look forward to cheering the Packers into the post-season.”

As part of the initiative, Hy-Vee will share its name with Titletown’s public plaza just west of Ridge Road, now officially named Hy-Vee Plaza. The plaza will welcome community members and fans for fall programming over the next several months, from fitness and exercise classes to live music, arts activities, and family programming.

Hy-Vee is leveling up the fresh produce influence across football tailgates as it taps the Green Bay Packers

According to a press release, Hy-Vee will also become a partner of the Packers this season. The two brands will be featured together in a variety of displays, including at Lambeau Field during game days and at Hy-Vee stores.

Mark Murphy, President and Chief Executive Officer, Green Bay Packers“We’re pleased to welcome Hy-Vee to Titletown as our Plaza partner while they prepare to open their new stores in Ashwaubenon and other locations throughout Wisconsin,” said Packers President and Chief Executive Officer Mark Murphy. “Hy-Vee Plaza will be our gathering space at the heart of Titletown, hosting night markets in the summer, ice skating in the winter, and daily activities year-round. Hy-Vee has an excellent reputation in the Midwest as a community-minded, customer-oriented business. We’re looking forward to having them in our area.”

Details about Titletown’s upcoming activities can be found here.

To hear more about how fresh produce will be taking over tailgates this season, stick around with ANUK.