EMERYVILLE, CA - Grocery Outlet’s opportunistic buying strategy has been a foundation from which it has seen much growth, as it has risen to national popularity. As the company is run under the third generation of the family, MacGregor Read and Eric Lindberg, who is married to a Read, both Co-CEO and partner with private equity firm Hellman & Friedman.

Lindberg expressed in a Forbes piece that 60 percent of what it stocks in stores is bought opportunistically, and that strategy is to be expanded in its fresh foods offerings, including the chain’s fastest growing sections that fall under its NOSH program (natural, organic, specialty, and health). Now, Lindberg and Hillman Friedman want to bring the banner national, putting its national brand front and center.

The independently-owned stores are able to stock their stores with what they choose, but Lindberg expressed that the advantage of Grocery Outlet, in comparison with competitors like ALDI, is that the chain offers branded foods according to the local involvement that pays attention to what each branch’s consumers are wanting.

How will Grocery Outlet’s strategy impact other chains’ success in local communities? AndNowUKnow will keep you updated.

Grocery Outlet Bargain Market