BRADFORD, ONTARIO, CANADA - All month long, companies have revealed aggressive strategies to ensure success in 2022. Among these companies is Gwillimdale Farms, which is laying the groundwork for category growth with its latest expansion. As Quinton Woods, Senior Sales and Plant Operation Manager, details to me, the supplier recently purchased a fully automated potato grading system and a new line equipped with artificial intelligence as it rolls out its new potato line.

“Many updates were made to our new facility, including new washrooms, offices, storage rooms, and a large new barn for the potato line, along with more warehouse capacity,” Quinton states. “This expansion primes Gwillimdale Farms for further growth as it will allow us to better utilize each grade of potatoes properly.”

The new, state-of-the-art potato line will be launched at the beginning of March and gives the provider complete flexibility to run multiple different products simultaneously, a move driven in part by the recent impacts of COVID-19.

“Covid was a large factor in our decision to make this move,” explains Quinton. “We needed to upgrade our facility to ensure a safer environment for our employees. This also allowed us to make a big move toward sustainable agriculture and the production of reducing food waste.”

With this alluring new potato line soon to hit shelves, retailers can achieve higher potato sales by showcasing the unique new SKUs and elevating the natural product with premium displays. Grade 2 to premium-grade potatoes will be offered to help drive category sales.

As critical expansions pave the way for an advantageous new line to hit the market, keep an eye out for the next updates from AndNowUKnow.

Gwillimdale Farms