Index Fresh President and CEO Dana Thomas Discusses 2018 Peruvian Avocado Season
RIVERSIDE, CA - Index Fresh is continuing to push through its avocado season, marketing both California and AvoTerra by Index Fresh avocados from Mexico, Chile, and now Peru. Dana Thomas, President and CEO of the company, recently highlighted the company’s Peruvian operations, which cover the season from May to September.
“We cover the full season by geographically spreading our sourcing from north to south,” Thomas explained. “We work with packers in Peru that are food safety-certified. We set up programs with Peruvian fruit that deal with promotions, timing, forward pricing, and allow us to supply customers consistently throughout the season.”
This year, the Peruvian deal had a late start due to La Niña, the company shared in a press release. La Niña “manifests itself in cooler weather and delayed maturity. We will see shipments into the United States into September,” Thomas said, noting that Peruvian fruit is extremely important in supporting counter-seasonal demand in the U.S. market. Peru provides a significant amount of fruit in that May to September period, filling retailers’ needs for programs during the summertime.
“We first visited Peru back in 1998 and started building relationships,” said Thomas. “I think that one of the benefits that Index Fresh offers is that we have strong relationships with both the exporters and the growers in Peru.”
Thomas shared that Index Fresh is proud of its position be one of the first avocado companies to participate in the Peruvian deal. How will the rest of the season pan out in the face of regional weather changes? AndNowUKnow will continue to report on updates.