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Mastronardi Produce® Enters Into Agreement With VetaNova; Paul Mastronardi Discusses

Mastronardi Produce® Enters Into Agreement With VetaNova; Paul Mastronardi Discusses



KINGSVILLE, ONTARIO, CANADA & AVONDALE, CO - A major development has taken place in the fresh sector. Recently, Mastronardi Produce® and VetaNova, an operator of energy-efficient solar-powered greenhouses, established a long-term, exclusive distribution agreement to grow all fruits and vegetables within the operator’s greenhouses located in Avondale, Colorado.

Paul Mastronardi, President and Chief Executive Officer, Mastronardi Produce®“Colorado has a particularly strong desire for local fresh fruits and vegetables, and this new farm bolsters our supply alongside production from our current greenhouse in Brush, Colorado,” said Paul Mastronardi, President and Chief Executive Officer of Mastronardi Produce. “The Controlled Environment Agriculture (CEA) space is rapidly evolving, and solar-powered greenhouses increase what we know is already the most sustainable way to grow. This is a significant milestone for the Colorado area farming and food sectors.”

Initially, the greenhouse will start with a 25-acre range; plans for expansion will increase the area up to 157 acres, noted the release. In addition, the new Avondale facility is within close proximity to several major retailers and foodservice operators. This in turn will create more stable accessibility to locally grown SUNSET® products such as tomatoes, peppers, and leafy greens, even on the coldest Colorado winter day.

Recently, Mastronardi Produce® entered a long-term, exclusive distribution agreement to grow all fruits and vegetables within VetaNova’s greenhouses located in Avondale, Colorado

As both Mastronardi and VetaNova share a passion for delivering fresh, sustainably grown produce to consumers, this new agreement is a win-win for both suppliers and buyers in Colorado.

“Everyone should have access to fresh produce,” said Mastronardi. “This location was chosen with careful intention, and we’re excited to start delivering even more exceptional flavor to the area, all within hours of being hand-picked.”

Keep your eyes peeled for Colorado-grown SUNSET products, as shipping will become available come Spring/Summer 2022.

Stick with AndNowUKnow as we report on the latest developments in all things fresh.

Mastronardi Produce®



Companies in this Story


Mastronardi Produce (SUNSET®)

Before Grandpa Umberto Mastronardi came along, no commercial greenhouses existed in North America. But in the early 1940s,...