PERU - Excitement is mounting at retail as produce aisles will soon see a fresh supply of Peruvian-grown asparagus. The Peruvian Asparagus Importers Association (PAIA) recently announced that asparagus from Peru is officially in season. Comprising our industry’s leading growers, PAIA members focus on quality, convenience, and steady volumes throughout the season.

“The Fresh Peruvian asparagus season always delivers,” declares Priscilla Lleras-Bush, Executive Director for PAIA. “PAIA importer members are consistently meeting the needs of the U.S. consumer. Consumers are looking for quality, Peru brings quality to the retailers’ shelves. Importers understand that the U.S. consumer is seeking time saving preparation. PAIA importers innovatively deliver efficient cooking options to their retailers. Peru brings reliability. U.S. retailers know that PAIA importers will successfully come through on their commitments.”

According to a press release, the Peruvian Asparagus Importers Association has some of the most committed professionals in the asparagus industry. The PAIA membership’s collective experience, knowledge, and determination are the exact components that have made PAIA and Peruvian asparagus leaders in the industry.

PAIA importers have the foresight and the stamina to understand that it takes a collective approach in order to shape and lead an industry. The PAIA website provides a complete list of prominent industry leaders, including quality importers and industry service providers.

“This year has proven the importance of nutritious products like asparagus and dealing with reliable supply chains,” Walter Yager, CEO of Alpine Fresh and PAIA Co-Chairman, states. “We remain focused on delivering high quality asparagus to U.S. household tables, having Peruvian asparagus is crucial to that goal. Peruvian asparagus guarantees a consistent supply of a great meal solution.”

Jay Rodriguez, CEO of Crystal Valley Foods and PAIA Co-Chairman, also comments on this exciting category.

“This past year was certainly a test of resilience! As an industry, we’ve been able to thrive even under the most difficult of circumstances,” Rodriguez says. “U.S. buyers and consumers can be assured of the freshest asparagus from Peru. Whether consumers are buying online or at the store, Peruvian asparagus supplies shoppers with a variety of offerings, convenience, and quality.”

The website is a vehicle that offers PAIA’s Category Management Plan which contains a wealth of information to help retail better analyze the fresh asparagus business. Within the plan, retailers will also locate the best buying trends, highlights, and demographics that assist retailers in selling more asparagus. Retailers can obtain a copy from the association's website.

PAIA plans to focus even greater efforts in 2020 on spreading the positive word to trade press, supermarkets, and consumers concerning the benefits of fresh asparagus.

Stay tuned as we at ANUK continue to report on the industry’s freshest news.

Peruvian Asparagus Importers Association