Produce for Better Health Foundation Celebrates National Fruits & Veggies Month; Wendy Reinhardt Kapsak and Katie Calligaro Share
BRENTWOOD, MO - The month of September means an exciting celebration is in store for the produce industry, because Produce for Better Health Foundation (PBH) is kicking off its fourth annual National Fruits & Veggies Month (NFVM). Using this as an opportunity to increase fresh produce consumption, PBH is urging the produce industry to join the Have A Plant® Movement this September.
“September is a pivotal moment to elevate fruits and vegetables to a national priority and celebrate all of the hard-working individuals across the supply chain who work tirelessly to deliver America’s favorite and flavorful plants to our stores, our restaurants, and our tables,” said Wendy Reinhardt Kapsak, MS, RDN, PBH President and Chief Executive Officer. “It is a unique year given the efforts surrounding the second White House Conference, and we need our voices to be heard in order to close the fruit and vegetable consumption gap. The time is NOW to join together, and PBH’s digital assets, as well as the Have A Plant Movement, provide the platform for which we can all unite and deliver consistent fruit and vegetable messaging to key stakeholders, and provide inspiration directly to consumers, encouraging new fruit and vegetable consumption behaviors.”
The 2022 NFVM theme is "Celebrating The Roots Of Our Food,” according to a press release. In celebration of NFVM, PBH will be releasing new consumer research that provides insight into specific fruit and vegetable hacks to break through common consumption barriers as well as behavioral insights that can lead to lifelong habits. PBH has utilized this research to guide its creation of consumer-facing promotional content and activation ideas that can communicate to consumers about the benefits of fresh produce in creative ways.
The 2022 NFVM campaign will include:
- Have A Plant Influencer Network Activations
- Cook Alongs and Facebook Lives
- Local TV Media
- Retail Activations Across Various Markets
- PBH Partnerships Customized for NFVM
“PBH is committed to the produce industry and to communicating to consumers about the greatness fruits and vegetables bring to our tables, our minds, and our souls this National Fruits & Veggies Month; but we cannot do it alone,” said Katie Calligaro, PBH Marketing and Communications Director. “We need everyone to join in this September, and so we’ve made it easy for the industry to rally around fruit and vegetable consumption as well as drive momentum for the award-winning Have A Plant Movement. We create the tools. We activate our networks. We make it cool and fun. Now we look forward to seeing what everyone else will do to get in the game.”