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Purity Organic to Acquire Dunn's River Brands, Inc.

Purity Organic to Acquire Dunn's River Brands, Inc.



OAKLAND, CA - More and more these days, the organic industry is drawing our eyes and the contents of our pocketbooks as companies make strides to build their market share. Purity Organic, Inc. is joining the fight, announcing its acquisition of Dunn's River Brands, Inc.

Mary Page Platerink, CEO, Purity Organic"We are excited about this acquisition as it continues our mission of continuing to provide better-for-you brands to our customers," said Mary Page Platerink, CEO of Purity Organic. "We have an aggressive roadmap in 2020 and look forward to continuing to serve our key markets and expanding into new areas for all our brands."

The acquisition of Dunn's River Brands, Inc. is the first step in Purity Organic's aggressive 2020 plan

Moving forward, Purity Organic will focus on delivering operational excellence as it grows its family by refreshing the Sweet Leaf Brand and increasing that coveted market share across its expanded portfolio, according to a press release. Page Platerink, along with a team touting 40 years of beverage experience, will lead Purity Organic into the category's future.

"We believe there is tremendous potential for all our brands as the organic beverage market continues to expand," said Douglas Abrams, Chairman of Purity Organic. "We will continue to deliver great-tasting, organic beverages with a variety of strong brands."

The popular Dunn's River Brands' consumer brands also includes Tradewinds Beverage Co.

Congrats on the growing family of organic products! Thirst quenched!

Purity OrganicDunn's River Brands



Companies in this Story


Purity Organic

At Purity.Organic®, we are a fresh fruit produce, juice, and functional drink company with a simple mission: ...