Rockit™ Apple Announces Global Partnership With Special Olympics; Julie DeJarnatt Comments
CHELAN, WA - Through a shared vision and opportunity, Chelan Fresh™ has announced an inaugural partnership for its exclusively North American-grown and marketed snack-sized Rockit™ apple.
“We are honored to partner with Special Olympics and support their mission of inclusivity and empowerment,” said Julie DeJarnatt, Director of Brand Strategy at Chelan Fresh. “Our shared values of courage, resilience, and wellness make this collaboration a perfect fit, and we are eager to work together to raise awareness about the incredible achievements of athletes and individuals with intellectual disabilities.”
The Special Olympics mission of connecting the world around inclusion, the company noted in a press release, aligns perfectly with Rockit™ apple’s commitment to nutrition and wellness being accessible to everyone.
“Health is one of our major pillars, and giving the opportunity to live a healthy life to everyone is our commitment,” Zehra Sayin, Chief Marketing, Communications, and Development Officer for Special Olympics International, said. “Partnering with Rockit Apple, a company that shares our values and commitment to nutrition and wellness, is an exciting step forward in our mission to promote inclusion and empower individuals with intellectual disabilities.”
Special Olympics supports 6 million athletes in 210 countries, allowing the Rockit-Special Olympics partnership to not only reach a global stage, but to challenge misconceptions and stereotypes about athletes and individuals with intellectual disabilities by inspiring both individuals and communities.
We cannot wait to see what is to come from this latest dynamic duo in fresh!