PASADENA, CA - Industry veteran of more than 34 years Howard Nager has been named as the new Vice President of Business Development for Sun Pacific.

"I am extremely excited to join the team," said Nager, who brings considerable knowledge from  a tenure with companies like Dole, Del Monte, Sunsweet, the Maui Pineapple Company, and most recently Domex Superfresh Growers. "Sun Pacific has a strong reputation in the produce industry, based on the success they have built with Cuties® as the fastest-selling clementine in America, and the recent addition of Mighties® kiwi which has helped grow that category exponentially," Nager said.

"And they continue to find new ways to meet evolving consumer demands—such as with Vintage Sweets® heirloom navel oranges, with the expansion into proprietary varieties of grapes under Air Chief® and a growing organic portfolio," he added. "I look forward to helping grow that success."

In this new role, Nager will be based in the Pasadena, California, according to a recent release, as he works to secure domestic programs for the Sun Pacific portfolio of products.

“We are very pleased to have someone with Howard’s experience join our team,” said Owner and Vice President of Sales Barney Evans, who Nager will report to directly. “He not only brings with him a unique skill set, but an endless supply of enthusiasm and passion for the business. This is an exciting time for Sun Pacific as we build even stronger connections between the grower and consumers with our wide variety of fruits that fit today’s lifestyles.”

Nager officially starts with the team in November, and will help to further position the brand for future growth as it continues to look towards expanding its reach.

Congratulations to both Nager and Sun Pacific on this newest chapter.

Sun Pacific