Sun Pacific's Howard Nager Introduces New Holiday Packaging for Cuties and Mighties
NEW ORLEANS, LA – Sun Pacific is helping families make healthier choices this holiday season with its Cuties clementines and Mighties kiwifruit—with new holiday packaging hitting stores November through the new year.
“The start of Cuties season always coincides with the holidays, a time when families are on-the-go more than ever,” said Howard Nager, VP of Business Development, in a press release. “Cuties and Mighties are a naturally sweet, delicious, and healthy snack that kids and adults of all ages can enjoy. There’s no better way to enjoy the season and guarantee your family, friends, and guests get the vitamins and nutrients they need.”
Sun Pacific’s new Cuties and Mighties packaging—5-pound boxes and display cartons—feature the brand’s lovable characters, Lil’ Zipper and Fuzzy, in Santa-themed hats and a snowy backdrop. The packaging is part of a global marketing strategy to encourage kids and families to make smart snack choices.
Beginning mid-November, Cuties and Mighties holiday boxes and display cartons will be shipped to Sun Pacific retailers across the country. The festive packaging will be available through December, and produce managers are also encouraged to use holiday display bases and a themed cutout of Lil’ Zipper in stores.
Attendees at the 2017 PMA Fresh Summit in New Orleans, October 19-21, can preview Cuties and Mighties holiday-themed packaging in the New Products showcase, in the Hall D lobby, near the main entrance of the Expo floor. And for more information, attendees can visit Sun Pacific’s booth, #4569, on the PMA Fresh Summit show floor or visit MightiesKiwi.com and CutiesCitrus.com to locate participating retailers.