KINGSVILLE, ON – Just in time for the summer grilling season, SUNSET® has announced the first 2018 shipment of Aloha™ peppers from its Michigan greenhouse. Having already received the Superior Taste Award from the International Taste and Quality Institute in 2017, the red and yellow striped pepper is now available for retail distribution and sure to dazzle consumers.

“Our Aloha pepper brings a bold, fresh look to the produce department and an aromatic flavor that’s perfect for spring salads and summer grilling,” SUNSET CEO Paul Mastronardi explained in a press release. “The pepper category is ripe for innovation. We continuously seek out opportunities to bring unique and exciting flavors to the produce market and we believe the Aloha pepper is a win for consumers and retailers.”

This Mastronardi Produce exclusive item wows on the shelf by attracting shoppers, establishing an impactful point-of-sale presence with its yellow and red striping, as well as an impressionist-style of orange hue differing from other peppers in the category. Consumers saying Aloha to the company’s Chef-Inspired collection staple can stuff them, slice them, chop them, stir fry them, and snack on them to their heart’s content.

“Spring and summer are made for sweet, tropical flavors,” Paul said. “Not only does the Aloha pepper offer a taste of the tropics, it pairs beautifully with citrus flavors and robust spices, so it’s incredibly versatile. This pepper will wow your guests with visually stunning flavor.”

The Aloha pepper works great for backyard festivities that are making their springtime debut—from fun BBQs with friends and family to graduation parties to celebrate our loved ones’ accomplishments. A great veggie for dipping, the pepper’s color and flavor adds fun to spreads and dishes that appeal to the masses. Available in 12x2 ct cases and 11 lb bulk cases, the Aloha pepper will have consumers vacationing in their own backyard more and more this season.

SUNSET®