SUNSET® Launches New Convenience-Focused You Make Me™ Pasta Kit Line
KINGSVILLE, ON - Finishing up 2017 with a bang, SUNSET™ is launching a new “You Make Me™” product line featuring four new pasta kits that will be sold in supermarkets nationwide. Designed with convenience top of mind and developed by SUNSET® Culinary Director and celebrity chef Roger Mooking, these meal kits contain everything you need to cook a flavorful, gourmet pasta dish at home—fresh tomatoes, perfectly portioned pasta, spice packets, and infused olive oil.
“At SUNSET®, we identify with busy consumers who don’t always have time to prepare home-cooked meals from scratch using our fresh produce,” shared CEO Paul Mastronardi. “Ready in minutes with fresh tomatoes included, our ‘You Make Me™’ pasta kits deliver ‘grab and go’ convenience without sacrificing flavor or compromising on nutrition.”
For the launch, the “You Make Me™” line will feature four different flavors packaged with eye-catching graphics, each including a unique pasta variety:
- Classic Italian (“You Make Me Fresh”)
- Spicy Arrabbiata (“You Make Me Hot”)
- Creamy Parmesan (“You Make Me Blush”)
- Cold Pasta Salad (“You Make Me Chill”)
According to a press release, the “You Make Me” line is the evolution of the Minzano® pasta kit that SUNSET® tested earlier this year in select supermarkets, said Mastronardi, who explained, “We launched the Minzano® kit in March and it exceeded our expectations. We then went straight to work on optimizing an assortment of recipes to provide consumers with a line of fresh and convenient meal choices that would meet their needs.”
Each kit serves dinner for two or makes four sides, and can be cooked in 15 minutes or less. “If you don’t have time to make it from scratch, grab a ‘You Make Me” Pasta Kit,’ Mooking said, sharing Mastronardi’s excitement for the innovative new line. “We picked all the ingredients so you can prepare a tasty meal in less time than it takes to order in!”
Want to find out more about the “You Make Me™” line and all of the innovative products SUNSET® has to offer? Dive in further at www.sunsetgrown.com.