Target Remodel Tour Reveals Future of Stores
MINNEAPOLIS, MN - Back in March, Target announced that over the next three years they would spend billions of dollars reimagining and repositioning its stores. Included in that endeavor, the company noted it would remodel 110 stores and open 30 new small-format stores, while planning to fully renovate another 500 stores through 2018 and 2019. Today, the public can get its first glimpse of what that “reimagining” will look like with the recently revealed remodel in the company's home city, as seen in a video by Click On Detroit.
“We design everything with the guest in mind,” said Joe Perdew, VP. “We’re always thinking about the different ways a guest might want to shop on any given day. Sometimes, they only have 10 minutes and want to grab an order quickly using Order Pickup. Other times, they have 45 minutes—time to grab a coffee at Starbucks and browse the aisles. And sometimes, they want to shop online from the comfort of their couch. Our goal is to make it a great Target experience no matter which way they choose to shop.”
Those interested can take a look at the video below:
An item of note in the new format, lucky for us, is the positioning of grocery closer to the entrance of the stores. This will give ample opportunity for the retailer to put fresh produce front and center with consumers looking to grab and go.
How will retailers continue to evolve to meet consumer demands and respond to new technology? Stay tuned to AndNowUKnow as we continue to report.