SALINAS, CA — Produce veteran Vince Ballesteros has taken his experience to found year-round produce supplier River Fresh Farms, a provider of high-demand products to produce customers.

“We’re re-thinking the supply chain in the way we do business, since each customer has unique needs,” Vince said in a press release.

Now the CEO of the company, Vince has focused 25 years of agricultural expertise into the Salinas Valley to create a company that will now source the produce from a global family of multi-generational farmers, according to the release.

“We’re building a dedicated family of growers across the globe who are passionate about their land and their crops. We’re also providing produce buyers with direct access to these family farms,” Vince added.

Most recently Director of Business Development and Logistics at Church Brothers, Vince specializes in coordinated logistics, including helping produce buyers consolidate orders, leverage volume LTL and FTL shipping to reduce costs, as well as get faster delivery to help reduce shrink.

“The changing marketplace for produce poses unique challenges, with year-round consumer demand, changing trends, environmental regulations and varied climatic conditions. Retail and foodservice customers need consistent, high-quality products that are priced competitively,” said Vince. “That’s why we’re here. We efficiently distribute the freshest products you can find, straight from the source.”

In addition to providing year-round availability and single-source supply for both conventional and organic produce, River Fresh Farms also provides:

• Sales
• Marketing
• Customized supply chain logistics
• Consolidated shipping for the produce

With the direct link between growers and buyers, River Fresh Farms is a grower-shipper company that looks to offer both flexibility and responsiveness to produce customers.

River Fresh Farms