NOGALES, AZ & VOORST, THE NETHERLANDS - In a new collaboration, Wholesum Harvest has partnered with Vitalis Organic Seeds to launch 'Vitalis Born, Wholesum Raised,' which will see tomatoes marketed by Wholesum and grown with Vitalis organic seed getting a new label. The new label was designed to celebrate the organic integrity of the product, from seed to store.

"We arrived at this decision through rigorous trialing of genetic material under multiple organic production systems and locations, combined with a varietal selection process prioritizing flavor and quality," explained Jessie Gunn, Marketing Manager at Wholesum Harvest. "Through this quality mark, we are demonstrating our commitment that organic agriculture should start with organic seed."

Wholesum’s partner in this launch, Vitalis Organic Seeds, is a breeder and producer of certified organic vegetable varieties for the professional market. Together, the companies worked to identify the best varieties for Wholesum’s production systems and markets.

"We are able to communicate with our vegetable breeders traits that have been identified as uniquely required by organic growers," said Erica Renaud, Business Development Manager of Vitalis Organic Seeds. "Ultimately, Vitalis can develop and choose varieties that Wholesum will brand and take to the organic marketplace."

All Vitalis seed production, handling and breeding techniques are USDA NOP certified and compliant with COR (Canada) and SAGARPA (Mexico) standards. According to a press release, Vitalis only uses traditional breeding techniques and is committed to non-GMO breeding. The large Vitalis portfolio is the result of empirical field observations and selection with organic growers in open field, tunnel, and heated greenhouse production systems.