Flavorful Brands and The Produce Exchange/Lipman Family Farms Form Partnership
LOS ANGELES, CA - In expectation of rapid growth in the coming year, Flavorful Brands and The Produce Exchange/Lipman Family Farms are partnering to expand Tasti-Lee® tomatoes to the Western U.S market. Well-known for superior garden-grown flavor, deep red color, long shelf-life, and high-lycopene, which delivers substantial health benefits, non-GMO Tasti-Lee tomatoes have enjoyed widespread success with consumers and retailers in the Eastern U.S.Tasti-Lee is well-positioned for broad expansion nationwide, and through the new partnership, mainstream retailers and millions of shoppers in the Western U.S. will finally have access to fresh, premium flavor Tasti-Lee tomatoes.
A leading produce distributor with a long history of successfully introducing new brands to the market, The Produce Exchange brings efficiency to the supply-chain and provides top-level customer service to an unparalleled client network. Lipman Family Farms, The Produce Exchange’s parent company, is the largest tomato supplier in North America. The Produce Exchange and Lipman Family Farms bring a world-class sales, marketing, distribution and logistics operation capable of providing the best platform for Tasti-Lee’s success in the Western U.S.
Flavorful Brands, LLC manages the Tasti-Lee tomato brand and licensing of Tasti-Lee production, distribution and sales. Bringing to the partnership expertise in promoting Tasti-Lee and deep knowledge of non-GMO tomato genetics through its close relationship with Bejo Seeds, Inc, Flavorful Brands aims to build Tasti-Leeinto the #1 selling tomato in America. Together, Flavorful Brands, LLC and TPE/Lipman are working to provide consumers with access to premium tomato products, actively building distribution channels to create a 52-week supply of high-flavor slicing and salad tomatoes for retail markets in the Western U.S. The partnership plans to launch other garden flavor, premium tomatoes to extend the Tasti-Lee line of products to other tomato category segments.
“We believe that this partnership will benefit growers, distributors, retailers and consumers!Tasti-Lee is a great tasting and slicing tomato that we know people will love. We are excited to be able to bring this product to retailers and consumers in the West,” says Sam Jones, Jr, GM, The Produce Exchange.
Likewise, the Flavorful Brands team recognizes that establishing exclusive relationships with prominent produce distributors is critical. Says Chris Lindley, CEO Flavorful Brands, “TPE is a premier and well-respected tomato distributor and we are excited to be able to partner with them to bring Tasti-Lee tomatoes to the Western US. We believe that our distributor partners are key to our growth and believe that the right partners will help us maintain our high quality standards to deliver great tasting produce to retailers and consumers.”
Launching December 2018, find premium Tasti-Lee tomatoes in bulk and packaged forms in mainstream retail stores across the Western U.S.