Giumarra Reedley's "Easy as Pie" Promotion and Retail Display Campaign
Giumarra Reedley’s new “Easy as Pie” promotion features the best of the company’s summer plum program.
The packaging and retail display campaign presents plums packed in Nature’s Partner branded 2-lb. zip lock pouch bags with a peel-off recipe label and QR code linked to a YouTube cooking video. The video, “How to Make a Fresh Plum Pie,” features Mrs. Helen Krause of Reedley, California, who shares her time-tested plum pie recipe and step-by-step easy baking techniques.
Retail merchandising tools also include a versatile and reversible high-color vinyl display wrap which can be used with Nature’s Partner Euro shipper boxes or RPCs. One side of the wrap features the plum promotion and cooking video QR code. The other side depicts a multi-stone fruit design that can be used throughout the California season.
If you’d like to see your product in this video segment, please send samples to 2020 L Street, Suite 320, Sacramento, CA 95811.