Albertsons Launches Private Label Brand Refresh and New Products

Albertsons Launches Private Label Brand Refresh and New Products



BOISE, ID - Private labels are taking the retail world by storm, and Albertsons is stoking the fire. The retailer recently announced that it added 300 new products to its Signature SELECT® brand, in addition to updating its branding.

Geoff White, President, Albertson's Own Brands“Our Signature family of brands aren’t like your parents’ store brands anymore,” said Geoff White, President, in a recent press release. “We are laser focused on innovation and staying at the forefront of culinary trends. Customers should expect to see trends first at our stores. With the expansion of Signature SELECT, customers will find even more surprises, from seasonal and holiday items to ethnic and even plant-based offerings.”

The redesigned products range from long-time favorites from Signature Kitchens, Signature Home, refreshe, and The Snack Artist brands. By streamlining these products into Signature SELECT’s portfolio of over 2,400 products, the retailer noted that it provides greater consistency for its customers.

Albertsons recently announced that it added 300 new products to its Signature SELECT® brand, in addition to updating its branding

“With a brand that extends across many diverse categories throughout our stores, we needed to create a design system with a recognizable brand prescence that also allows for individuality across categories,” said Bill Luna, Director of Brand Design and Packaging Operations. “The Signature tag provides an iconic and consistent brand mark that sits naturally on distinctive designs and reflects the unique qualities of each product in each category.”

One of its recent product innovations included New Nourish Bowls® from Signature Farms®, delicious meal kits that serve warm in minutes with fresh veggies, beans, and salsa. The Southwest Chipotle is a medley of cauliflower, kale, kohlrabi, sweet potatoes, and black beans with chipotle corn salsa and shredded cheddar cheese.

To see the entire list of product innovations, click here.

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