WALTHAM, MA - Ever since Amazon threw its hat into the retail ring, the industry has been even more on its toes. However, news of a fresh retail chain’s expansion may be just what the doctor ordered in terms of taking on the big-name e-tailer. Alltown Fresh™, a fresh convenience market, recently celebrated its first store opening in Connecticut.

"There is not one ingredient that we haven't put effort into. At Alltown Fresh, we give our guests the ability to watch our team members as they crack an egg and cook it, take fresh bread and toast it—and top it off with a little bit of avocado. We want to be known as a restaurant and a marketplace farm stand—and ultimately don't want to be doing the same thing everyone else is doing in the convenience store space," said Eric Slifka, CEO of Global Partners LP, Alltown Fresh’s parent company. "We truly believe our guests shouldn't have to sacrifice healthy foods for convenience, and we're excited to introduce this efficient, fresh approach to the people of Connecticut starting with our Waterbury location."

The store itself, according to a press release, is a sleek farmstand-style market featuring healthy, fresh food and beverage choices made to order. The entire concept is aimed at making consumers’ lives easier by offering them a unique assortment of healthy, fresh food and beverages. Many of the store’s items are organic, natural, gluten-free, vegan, or vegetarian. There are also multiple locally-sourced alternatives. The market also features gas/diesel, a cafe, bean-to-cup coffee, outdoor seating, groceries and more to make life easier for local communities. Housed in just 4,780 square feet, this market is small but mighty.

How will this fresh market stack up against AmazonGo’s? AndNowUKnow will continue to report.

Alltown Fresh