INDIA - Amazon is making aggressive headway in the Indian market. In this year alone, the retailer has invested in the Indian retail chain MORE and announced plans to introduce 1 million jobs to the country. Most recently, Amazon Web Services (AWS) announced expansion of its services to include another infrastructure region in India by mid 2022.

“Businesses in India are embracing cloud computing to reduce costs, increase agility, and enable rapid innovation to meet the needs of billions of customers in India and abroad,” said Peter DeSantis, Senior Vice President of Global Infrastructure and Customer Support. “Together with our AWS Asia Pacific (Mumbai) Region, we’re providing customers with more flexibility and choice, while allowing them to architect their infrastructure for even greater fault tolerance, resiliency, and availability across geographic locations.”

According to a press release, the new AWS Asia Pacific (Hyderabad) Region demonstrates Amazon’s continuing investment in India. In 2016, when AWS Asia Pacific (Mumbai) Region opened, customers were immediately able to save costs, accelerate innovation, increase speed-to-market of new products and services, and expand their geographic infrastructure footprint in minutes.

What then, could this mean for the retailer’s future hope of pushing fresh produce in the retail sector? Amazon’s eagerness to sell fresh produce in India was demonstrated back in 2019 when it conducted negotiations with produce supply chain company NinjaCart.

Arguably one of Amazon’s biggest competitors, Walmart, has also made aggressive moves in the region, leading investment rounds for its Indian-based business, Flipkart, and making strategic investments to further solidify its presence in the region. This has included investments in cloud-based services.

As Amazon lays the foundation for grocery infrastructure in India, will we begin to see versions of its fresh markets cropping up in more global hubs? AndNowUKnow will continue to report.

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