SEATTLE, WA - As the cyber sector of grocery continues to heat up, AmazonFresh looks to be upping the ante with one of the most familiar faces in home cooking: Martha Stewart.

The retail giant’s grocery arm is now delivering Martha & Marley Spoon–a partnership between Stewart and Marley Spoon, Inc. for pre-prepped meal kits–with seasonal ingredient options and other grocery items offered on its site, according to a MarketWatch report.

The news source noted that the U.S. grocery market is estimated at $1.3 trillion in 2017, according to Cowen & Company, and analysts have observed that this latest move into meal kits is Amazon’s latest foray into the growing market.

The new service offers same-day delivery in several key eating areas, including:

• New York, NY
• San Francisco, CA
• Dallas, TX
• Boston, MA
• Washington DC
• Philadelphia, PA

Despite it being a seemingly-difficult nut to crack, Cowen & Company projects the online aspect of grocery to continue to grow to an estimated $70.6 billion in sales this year and as much as $177 billion in sales by 2022.

With retailers like Walmart, Target, Whole Foods, and more also pushing ever-further into the mix, AndNowUKnow will continue to report on the latest strategies to bring fresh produce further into the e-commerce fold.

AmazonFresh