Crunch Pak® Becomes Exclusive Slicer of Cosmic Crisp® Apples
CASHMERE, WA - Crunch Pak® recently announced that it has an exclusive relationship to slice Cosmic Crisp®, the apple that has taken the industry by storm. A new premium variety, this apple is juicy with a firm, crisp texture that boasts of sweet and tart flavor notes.
“It is an excellent eating apple that is perfect for slicing,” stated Ozgur Koc, Senior Vice President of Business and Product Development. “Cosmic Crisp is from Honeycrisp parentage and is best for snacking and other fresh applications. When we tested it, we found it made an ideal apple for slicing; we anticipate our national distribution will help further its growing popularity.”
According to a press release, Cosmic Crisp was created by Washington State University Tree Fruit Research and is grown in Washington State. The first volume will be harvested this fall. It is currently being marketed by Proprietary Varietal Management via multiple channels including influencer outreach, traditional media outreach, and grassroots marketing efforts.
Cosmic Crisp fresh-cut sliced apples are shipping nationwide now for a limited time.
“Our goal is to provide shoppers with an excellent eating experience, and having the exclusive rights to new varieties with complex flavor profiles helps us meet that goal and keep the category fresh,” Koc concluded.
Interested to see what’s next for Crunch Pak and Cosmic Crisp? Keep reading AndNowUKnow for the latest.
